Michelle Hoopes

I am a creative services manager currently working in the Washington DC area. I specialize in visual communication for print and online, print publication production, leading in-house design teams, and project management/process implementation. My current position as a creative services manager in the Brand Services department of AARP has given me the opportunity for continued growth in the area of brand management and has brought my love for problem solving together with business and strategic thinking on a larger scale.

Throughout my professional career, I have consistently driven myself to meet challenges and achieve goals. I thrive in challenging and results-oriented environments, and it is these qualities that attracted me and drive my career to be the best graphic designer/design manager I can. As a strategic thinker and problem solver, I am able to keep an eye on the big picture while dealing with the day-to-day realities of producing effective creative with tight deadlines and budgets.

I pride myself in my strong design, leadership, people and organizational skills. I am always looking for new challenges and ways to drive things forward. I find new technology exciting and continuously work at keeping my skills and knowledge up to date in order to provide current solutions that offer forward thinking and success in various new platforms.
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Solid understanding of information architecture in print, web applications

Ability to identify and implement process improvements

Ability to work on multiple projects simultaneously and change priorities quickly

Ablity to provide clear direction, motivate, and mentor creative teams

Manage work flow productivity in accordance with product schedules, budgets, and creative goals

Coordinate production, vendor resources and delivery for all projects

Ability to partner with copywriters, editorial writers, sales and collaborate with technology, media, and production colleagues on variety of project

Develop and manage the overall brand appearance for all publications, website, marketing and events

Understanding evolving best practices within all targeted platforms

Understands the client, the client’s needs, the clients‘ market and target consumer and provide solutions on time and within budget

Conceptual thinking and project leadership abilities

Strong work ethic Read Less