Video Aided Instruction - Hicksville, NY
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Director of Creative Services
* coordinated all visual communications and marketing efforts (print, broadcast, interactive, outdoor) for this critically acclaimed educational publisher
* supervised a talented team of video production, editing, and post-production staff, graphic designers, copywriters, project developers, marketing professionals, and content producers
* increased company margins and labor efficiency (suggested ideas that boosted conversions by 32%, eliminated redundancies that saved 18% on unit costs, streamlined workflows to cut production cycles by 1/3)
* developed algorithms and metrics for analyzing advertising ROI, assessing employee productivity, allocating budgets, and calculating royalties in pooled licenses
* proofed video productions by best-selling authors and award-winning professors (edited presentations for content, structure, and style; corrected mistakes in grammar, usage, and mechanics; recognized subtle factual errors in scripts and lectures covering topics as diverse as geometry, civics, poetry, and physics)
* guided team toward successful realization of original design concepts and implementation of branding strategies
* authored a 66-page style guide that standardize elements of the company brand and ensured consistency in their usage
* oversaw the look-and-feel of scores of successful product launches and refreshes
* effectively handled personnel issues, department restructuring, and mentoring team members
* identified previously untapped market segments
* designed packaging, print ads, brochures, sell sheets, catalogs, websites, emails, logos, stationery, signs, illustrations, video effects, etc.
* created textbook-style workbooks to accompany video publications, including original scientific diagrams, mathematical figures, illustrations, etc.

Selected Freelance Clients
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* designed hundreds of print, broadcast, interactive, and outdoor projects (logos, stationery, signs, posters,
brochures, catalogs, book covers, ads, websites, emails, illustrations, etc.) for a wide variety of clients, including:
IFC Television - NYC, NY
Cold Spring Harbor Lab - CSH, NY
The Actors Company Theatre - NYC, NY
Advance Music - Rotterdam, Germany

* a creative and intelligent design professional with a keen eye for detail and strong visual thinking and verbal communication skills
* known for quick turnarounds and delivering innovative solutions to tricky design problems, on time and under budget
* always eager to find the fresher approach, the more elegant solution, "the better way"
* expert skills in Photoshop, Illustrator, InDesign, Premiere, Encore, Word, Excel, PowerPoint, and QuickBooks, and advanced proficiency in Dreamweaver, Flash, QuarkXPress, After Effects, and many other packages
* proven people skills in collaborative and management roles
* a gifted writer with a knack for crafting terse, punchy prose
* extensive knowledge of prepress techniques and the printing process, including color correction, retouching, compositing, color separation, trapping, dot gain, preflighting, and more
* accomplished at resolving most common IT software, hardware, and networking problems
* truly cross-platform, equally proficient on the Mac and PC