• Finding the Sweetspot
    A semester-long process of product development
  • Sweetspot is a parking app which presents the user with all the parking data in their area. I developed the prototype for this app over the course of a semester. The work involved research, naming, branding, screen designs, meetings with app developers, writing a business plan, developing infographics and creating a promotional video. Every Graphic Design student who took this product development class ended the semester by doing a showcase of our products, where we chatted up investors and the general public about our fresh and exciting ideas.

  • Branding and logo design (above) played a key part in the process as, after all, this was all done for a Graphic Design class. I wanted my brand to be bold, contemporary and memorable. The main colors evoke parking signs, green lights and pavement.
  •  The showcase (officially entitled "Design Entrepreneur Showcase" was held at MiKE Open Labs in Grand Avenue Mall. It was a great success and an amazing experience. My display area (above) had both my laptop and screen external playing my promotional video on loop. The iPad in the middle is displaying a document which gives an in-depth explanation of sweetspot and where it's headed.