Spring semester abroad in Amsterdam brought about this project. The task was to find an abandoned space in Amsterdam, and reuse it somehow. I noticed there were a lot of abandoned bicycles around the city, so my project was to collect these old discarded bikes, revitalize into a newly branded bike that people would lust over, thus taking care of them later and avoid more abandoned bicycles. There would be a shop, and outreach programs to involve local artists/designers to design a bike a month, as well as take reused bike parts and make into something else.
One of the many abandoned bicycles I saw while in Amsterdam
Abandoned bicycle statistics
Logo for o + o
Bicycle inspiration in Amsterdam
Bicycle frame designs
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