- mirage hardwood floors
- roles: creative director // artistic director // designer
objectives: restructure and position the Mirage brand as the North American leader in the prefinished hardwood flooring industry with the creation of a unique high end image which is representative of the Boa-Franc group philosophy.
results: the sale network, industry experts, the consumers and even the competition all agree that the Mirage brand is number one in the high end prefinished hardwood flooring industry.
© Copyright 2012 Patrick Breton