• mirage hardwood floors
    brand identity
  • roles: creative director // artistic director // designer

    objectives: restructure and position the Mirage brand as the North American leader in the prefinished hardwood flooring industry with the creation of a unique high end image which is representative of the Boa-Franc group philosophy.

    results: the sale network, industry experts, the consumers and even the competition all agree that the Mirage brand is number one in the high end prefinished hardwood flooring industry.
  • Brand guidelines
  • mirage maestro program
  • Stationery
  • Trucks lettering
  • Website
  • Showrooms
  • Mirage XPress // Newsletters
  • Shooting photos
  • Packagings
  • bretonĀ© Copyright 2012 Patrick Breton