mesü

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Created: 06/05/13
Last Edited: 06/07/13
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Description
Mesü is a line of beautifully designed products that allow people to measure and serve food in healthy portions. Inspiration for Mesü comes my lifetime struggle with weight. I was dieting to lose weight before my wedding and was also balancing a very busy schedule encompassing work, graduate school and the wedding planning.

One night, too tired to transfer my food from the plain old measuring cup I had used to portion out my dinner, I found myself just eating directly from it. That’s when the inspiration for Mesü struck! Why not measure and eat from the same dish – but make it beautiful enough to bring to the table? I stopped eating and started designing.

Mesü means measure beautifully™. Mesü combines simple form and bold graphics to help people portion food for healthy eating—directly in a beautiful serving dish. The bowls are made of sleek and durable porcelain. They nest for compact storage, are microwave, freezer, dishwasher, and oven safe, and look great on the table.

Mesü received accolades from customers and the design community.
Mesü was born in November 2003 and had been celebrated by the design community since inception. Mesü garnered enormous press including features in publications such as ID, Step, How, Real Simple, Women’s Health, and Self to name a few. Additionally, Mesü had been featured on television segments including HGTV’s I Want That!, NBC’s Extra: What’s Hot, what’s new? And The Today Show with Katie Couric. Mesü successfully sold through retail channels such as QVC and Target.com and was also selected by the design committee to be featured in the collection in the Museum of Modern Art’s Design Store. Mesü won Best Design in the Tabletop category from The International Housewares Association in 2005 as well as the award for Best Information Design from The American Institute of Graphic Arts in 2004. Because of Mesü, I was featured on MSNBC’s The Big Idea, with Donny Deutsch to discuss my success as an entrepreneur.

Mesü is currently out of production.

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