Identity Design
lol photography
lol photography (standing for laughing out loud) needed a mark that
would be reflective of their approach to capturing a true moment instead
of traditional conservative portraiture photography. They also wanted
something that would appeal to a hip and younger audience. For this client a number of options were presented including a mark
that represented a shutter as well as a typographic treatment. In the
end a custom emoticon was created that means laughing out loud. The talk
bubble comes directly from the name. Colors used are fresh and
compliment each other well, while not speaking to a specific gender. The
result is playful yet sophisticated.
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