lol photography (standing for laughing out loud) needed a mark that would be reflective of their approach to capturing a true moment instead of traditional conservative portraiture photography. They also wanted something that would appeal to a hip and younger audience. For this client a number of options were presented including a mark that represented a shutter as well as a typographic treatment. In the end a custom emoticon was created that means laughing out loud. The talk bubble comes directly from the name. Colors used are fresh and compliment each other well, while not speaking to a specific gender. The result is playful yet sophisticated.