- id29 portfolio
2003-present - id29 is a brand and communications design studio in Troy, New York I co-founded with Michael Fallone in 2003. Since opening our doors, id29 has collaborated to build powerful brands, campaigns and marketing strategies for clients such as: Pitney Bowes, Litespeed Bicycles, The Steve Case Foundation, The Travel Channel and Revolution Money, and was the agency behind Scholastic Inc.'s national campaign for "Harry Potter and the Deathly Hallows" in 2007. Learn more at www.id29.com
From a poster series (id29 self-promotional)
EMPAC at Rensselaer: Dance Movies postcard
EMPAC at Rensselaer: Dance Movies postcard.
EMPAC at Rensselaer: The Fly-Bottle poster.
Working closely with Scholastic, id29 developed the U.S. national campaign for the July 2007 release of Harry Potter and the Deathly Hallows: creative direction, print and web advertisements, rich media for the web and Times Square jumbotron, billboards, point-of-purchase and exhibition design. The results? 8.3 million units sold in the first 24 hours. Lots of hard work and a big honor to be part of such a massive, high profile effort.
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