Working closely with Scholastic, id29 developed the U.S. national campaign for the July 2007 release of Harry Potter and the Deathly Hallows: creative direction, print and web advertisements, rich media for the web and Times Square jumbotron, billboards, point-of-purchase and exhibition design. The results? 8.3 million units sold in the first 24 hours. Lots of hard work and a big honor to be part of such a massive, high profile effort.
id29 rebranded the Troy Pub and Brewery in 2004 as Brown's Brewing Co.