id29 :: Slay the Scary Monsters (2010)

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Created: 11/02/10
Last Edited: 03/18/14
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Slay the Scary Monsters, 2010.
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Michael Oatman
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  • (October 2010)
    This is the second book in our Trilogy of Arrogance series, following 2007's How to Be a Better Client, which is now in its third printing—having been translated in 17 different languages. Below are a few spreads from the 132-page book. We collaborated with artist Michael Oatman on the most of the illustrations. 

    This is a story of Scary Monsters: Wicked foes, shitty vendors, born losers, obstacles, pain and suffering, massive market downturns, ill-advised workplace sex, fear, backstabbing bitches, rodents, arbitrary budget cuts, power-hungry-yes-men, inept co-workers, promises unkept, ugly competitors, and overripe, overpaid execs who reek of sardines, sulphur and liesanyone and anything that keeps you from doing your job and doing it well.
    Ultimately, however, it is an epic tale of battles fought and won. This is a story of id29, a small yet mighty design, brand, creative and marketing communications studio in Troy, NY. It is a story of their clients and the powerful weaponry id29 will provide to you in your endeavor to Slay the Scary Monsters.
  • Union College President's Report for 2009
  • Union College viewbook designed by Jake Wright // id29
  • Ad series for Merlin Bicycles designed by Bryan Kahrs // id29
  • In 2007, id29 was selected by Scholastic Inc. as the sole agency to design and implement their campaign for the U.S. release of Harry Potter and the Deathly Hallows, the seventh and final book in the series. We worked in secret for 6 months in anticipation of the July 21, 2007 release. 
  • Pitney Bowes corporate brochure designed by Bryan Kahrs // id29
  • Brand illustration for Agora Games by Bryan Kahrs // id29
  • 'Troy Night Out' Poster Series designed by id29
  • V-Aware Magazine series designed by Jake Wright // id29
  • Ad series for DT Swiss by Bryan Kahrs // id29
  • Poster series for Mohawk Fine Papers designed by Bryan Kahrs // id29
  • Identity design by  id29 for: Brown's Brewing Company, The Mahaiwe Theatre, MASS MoCA, the Center for Vascular Awareness
  • Identity design by  id29 for: Ryan-Biggs Associates, All Points Bulletin for Realtime Worlds, ZoomText, Generation U for Union College 
  • Identity design by  id29 for: Falling Anvil Studios, '7' for Harry Potter and the Deathly Hallows, the Minerva Seal for Union College, Agora Games

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