Slay the Scary Monsters
This is the second book in our Trilogy of Arrogance series, following 2007's How to Be a Better Client, which is now in its third printing—having been translated in 17 different languages. Below are a few spreads from the 132-page book. We collaborated with artist Michael Oatman on the most of the illustrations.
This is a story of Scary Monsters: Wicked foes, shitty vendors, born losers, obstacles, pain and suffering, massive market downturns, ill-advised workplace sex, fear, backstabbing bitches, rodents, arbitrary budget cuts, power-hungry-yes-men, inept co-workers, promises unkept, ugly competitors, and overripe, overpaid execs who reek of sardines, sulphur and liesanyone and anything that keeps you from doing your job and doing it well.
Ultimately, however, it is an epic tale of battles fought and won. This is a story of id29, a small yet mighty design, brand, creative and marketing communications studio in Troy, NY. It is a story of their clients and the powerful weaponry id29 will provide to you in your endeavor to Slay the Scary Monsters.