creative: 7Hills Coffee

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Created: 08/17/10
Last Edited: 11/18/12
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Description
An academic project in which we redesigned an existing brand.
  • Seven Hills Coffee
    Rebranding the Queen's Cup (a creative work)
  • An academic project done during my MFA at the Academy of Art University, Gordon Mortenson, instructor. We were tasked with choosing a brand in need of revitalizing, and working through a new identity system for them. I selected a Cincinnati coffee roaster known as Seven Hills Coffee.

    The logo developed used the existing brand equity of the company's logo which shows seven hills and a sun. Each hill has been collected to nestle together to form a cup of sorts, but also bring to mind the idea of waves of the Ohio River. The sun has changed to a sliver of steam, which also recalls the Tall Stacks River Festival, a local favorite.

    Pages from the branding manual, as well as images of sub-brand applications are shown.
  • Letterhead and business card designs.
  • A page from the branding manual.
  • Images on the labels are screened photos taken from around the city.
  • A sub-branding application of flavored syrups.

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