An academic project done during my MFA at the Academy of Art University, Gordon Mortenson, instructor. We were tasked with choosing a brand in need of revitalizing, and working through a new identity system for them. I selected a Cincinnati coffee roaster known as Seven Hills Coffee.
The logo developed used the existing brand equity of the company's logo which shows seven hills and a sun. Each hill has been collected to nestle together to form a cup of sorts, but also bring to mind the idea of waves of the Ohio River. The sun has changed to a sliver of steam, which also recalls the Tall Stacks River Festival, a local favorite.
Pages from the branding manual, as well as images of sub-brand applications are shown.