canyonlands national park | advertising

For my Research in Advertising class, I had to research a national park, and create three print ads based on target audience and message. After reading about Canyonlands National Park, I realized it was a very overlooked national park compared to Yellowstone or Rocky Mountain National Park. With this discovery, I took my ads in a direction that would make the consumer want to try something new and exciting in the American Southwest region.

The design and all headline and body copy was done by me. The photos are credited to stockphotos.com.