My idea behind the company BÖK was to create a dual screen e-reader that was targeted towards college students. It would make it easier and less expensive to be a successful student. I wanted to keep my logo simple and choose colors that were gender neutral yet young and vibrant.
In my business card design and cover letter I used the shape from the counter of the "b" and "o" as a graphic element. I also used it as the shape of my business card to create a unique design that every college student would be attracted to.