am:pm fashion label

Created: 07/25/13
Last Edited: 07/25/13
The am:pm logotype was developed to highlight the concept of fashion being important at all times of day and night. The form of the logo is derived from a digital clock. The colon, which is visually divided into quadrants to suggest a clock face, also separates the initials of the two designers. am:pm- a name that suggests the importance of fashion 24/7.
  • Brand logotype emphasizing that one can be in fashion all day and night.
  • Color variations of the fashion label depending on the season and what time is being emphasized.
  • Example of the stationery items includes letterhead, business card, envelope and bill book.

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