adidas: Global Women's

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Created: 03/09/13
Last Edited: 04/06/13
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Description
In the first women's global campaign, adidas invites tribes of girls all over the world to become ambassadors for the brand. Tribes who share tweets, photos, and other info through #mygirls become part of a global community with a chance to be featured on TV, print, and all adidas social platforms.
  • adidas Global Women's
  • all in for #mygirls is the first global adidas women’s campaign, using real girls as ambassadors to the brand. We then invite girls all over the world to tell their own story with the hashtag #mygirls.

  • ANTHEM SPOT
  • WEB FILMS
    These acompany the digital component surrounding the hashtag #mygirls

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