adidas: Global Women

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Created: 03/09/13
Last Edited: 01/24/14
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Description
In the first women's global campaign, adidas invites tribes of girls all over the world to become ambassadors for the brand. Tribes who share tweets, photos, and other info through #mygirls become part of a global community with a chance to be featured on TV, print, and all adidas social platforms.
  • All in for #mygirls is the first global adidas women’s campaign, using real girls as ambassadors to the brand. Director Seb Edwards ignored the safety concerns so that we could capture these incredible stories of defying odds, being a girl in a mans sport, and just altogether kicking some ass.

  • ANTHEM SPOT
  • WEB FILMS
    These docu-films illustrate the stories of these female athletes and their "girls".

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