adidas: Global Women

Info
Statistics
Created: 03/09/13
Last Edited: 07/25/14
897
37
3
Description
In the first women's global campaign, adidas invites tribes of girls all over the world to become ambassadors for the brand. Tribes who share tweets, photos, and other info through #mygirls become part of a global community with a chance to be featured on TV, print, and all adidas social platforms.
  • All in for #mygirls is the first global adidas women’s campaign, using real girls as ambassadors to the brand. Director Seb Edwards ignored the safety concerns so that we could capture these incredible stories of defying odds, being a girl in a mans sport, and just altogether kicking some ass.

  • ANTHEM SPOT
  • WEB FILMS
    These docu-films illustrate the stories of these female athletes and their "girls".
  • #MYGIRLS EMPOWERMENT
     
    These tribes of incredible girls are featured all over adidas brand channels and advertisements. Each month a new submitted tribe is chosen and featured. This creates a real partnership with adidas and its audience, equating to real authentic brand engagement and community.
  • The adidas/Flipboard custom-built magazine is the first partnership of its kind. The #mygirls hashtag aggregates user content from across the web, and is fully integrated with the adidas.com platform. Share #mygirls photos, videos, tweets, and get info on tribes all over the world.
  • #MYGIRLS MICROSITE

    This site attached to adidas.com features #mygirls submitted tribes, including full frame videos from adidas' featured girls.

Discuss This Project: ( Comments)

You must to join the conversation.