Zume Juice Packaging

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Created: 02/06/13
Last Edited: 02/06/13
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Description
Zume juice's packaging was created by using sev­eral col­lages of fruits and veg­eta­bles into a stripe on each design to show a visualization of what is within the con­tainer. Using par­al­lel­o­grams and color I cre­ated a dynamic design that may appeal to those who may not nor­mally see veg­eta­bles and fruit juices as fun or exciting.
  • Zume Juice Packaging
  • [project brief:]
    Work in a group of four to come up with brand name, fla­vors and gen­eral color scheme. Use col­lage when cre­ating design for the juice company’s box and bottle labeling.
     
    [my take:]
    My design group brain­stormed on the brand name “Zume” and fla­vors we would use, then broke up to create sep­a­rate designs. By cre­ating sev­eral col­lages of juice and veg­eta­bles I uti­lized a stripe on each design to create a visu­al­iza­tion of what is within the con­tainer. Using par­al­lel­o­grams and color I cre­ated a dynamic design that may appeal to those who may not nor­mally see veg­eta­bles and fruit juices as fun or exciting.
     
    Student Project
    2010

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