Zipcar Ad Campaign

  • Student Project
    Tech: Adobe Photoshop, Adobe Illustrator

    This was a project for a advertising concepts class at Copacino+Fujikado. The assignment was to take a photo of an usual place, and use it as a basis for an ad campaign. I chose the front of the now-demolished Imperial Palace in Las Vegas. I chose Zipcar, because I felt that a car sharing service is a huge gaping hole in the Las Vegas market, and Zipcar could be uniquely positioned to fill it.
    The campaign won a Puget Sound Gold ADDY in 2011, and a Regional Silver ADDY the same year.