The first project in my Graphic Design III class was to design a wine label for a brand that we invent. The only restrictions were that it had to have "2012 California Zinfandel" on the front as well as the usual requirements of all wine labels. We had to come up with a brand and show its unique personality through the label design.
After some research, I decided to name my wine "Kastel" after the Croatian grape Crijenak Kastelanski, which was found to be genetically equivalent to the Zinfandel grape. I wanted the brand to be hip and posh so for the main design I painted a woman in watercolors.