Zanaprin Ad Campaign

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Created: 04/25/13
Last Edited: 04/25/13
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Description
Ad Campaign for Zanaprin, an all-natural non-prescription anti-anxiety, anti-depressant. and sleep aid.
  • This ad campaign is a poster series I created for a project during my junior year at CALU. We were assigned a product that is one we would not normally choose to focus on for a project, and one that is often advertised in stereotypically ineffective ways.  This product was Zanaprin, an all-natural non-prescription anti-anxiety, sleep aid and antidepressant.  We were instructed to come up with a creative way to present this product, and I chose vector illustrations using colors and imaging that would portray each feeling and its remedy in a more accurate way than current advertising techniques.

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