ZEUS

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Created: 06/30/11
Last Edited: 11/20/12
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Description
The project began with an ethnographic study of a stranger of my choice and focusing on creating something to help the stranger. Inspired by a systems administrator (Jack) who was stuck in a small cold dark room all day. The Zeus hoodie was created to help Jack in his daily work.
  • The project began with an ethnographic study of a stranger of my choice and focusing on creating something to help the stranger. Inspired by a systems administrator (Jack) who was stuck in a small cold dark room all day. The Zeus hoodie was created to help Jack in his daily work. 
  • Zeus, logo and identity.
  • Zeus in action, showing off its multiple direct lighting options for dark or hard to see areas.
  • Original sketch for the jacket.
  • Zeus ideation and notes
  • Zeus logo ideation
  • Zeus ideation, logo ideas and notes

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