Brand, packaging design + creative direction.
The Yours Sincerely brand was created to compete within the competitive FMCG retail environment.
The vibrant colour palette and modern style of illustration surround the ranges strong branding elements, combining to communicate a feeling of trust, warmth, and friendship to the consumer. This was further emphasised by adding ‘Made with love…’ to support the brands family value.
The designs architecture was created to clearly highlight the benefits of each of the products ingredients and a unique bottle shape was chosen to help further define the ranges visual identity.