Yotel is a chain of in-airport hotels based on Japanese pod-style accommodations. The Yotel logo sprung from the shape of a pod, a bed, and an airplane window. It is designed to be iconic; to look like it belongs in an airport; and still to reflect the funky, modern aesthetic of the sleek hotel.
Working with a team of two other designers, an art director, and a copywriter, we developed a set of icons for Yotel's major benefits.
The benefit icons dominate a series of back-lit posters. The copy plays off the images and directs weary travelers to the nearest Yotel.
This series received a Merit award in the AIGA Blue Ridge Flux 09 design competition.
Outlet covers branded for Yotel are found throughout the airport. This alternative media message reaches travelers who have time on their hands and could benefit from Yotel's extensive docking stations.
Window shades on inbound planes remind jetsetters that there are much more comfortable places to rest; namely, in a private, full-size bed with all the comforts necessary for true relaxation.
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