Yosemite is a well-known national park that is located in California. Already bringing in roughly 3.5 million people a year, the focus of the magazine ad was to pull in even more visitors to help keep the park alive. Using an interesting shape full of images from the park on top and pairing it with an easy-to-read description, this ad gives the viewer a glimpse into the beauty that awaits them at Yosemite. Visitors can find the postcard in the park’s gift shop. With the postcard, there was a dual purpose of attracting attention and providing information. The interesting die-cut shape of the card makes it fun to send in the mail and brings harmony into the campaign.