The direction i was given was a 1960's hippie-inspired event. The board of directors had established that mandate, but right away I saw there was a disconnect; Rabbi Yedwab was a well-dressed, Yale-educated Northeasterner, and the audience was a more conservative, wealthy group of potential donors. They may have been part of the 'Hippie' movement long ago, but now they were doctors, lawyers and business owners looking to be connected to their spiritual interests. My project goal, then was to create a solution that was exiting enough to be connected to the 'Hippie' imagery, but conservative enough to entice the target audience. It was a delicate balance.
The first option was a symetrical, radial-based design, leading an image of the Rabbi to help inspire the audience.
The second design had the flowing, stylized type of the 'Hippie' generation, with a flowing, typographic background, with a simple gold graphic in the foreground, to keep it anchored.
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