XTrain Rebranding

THE PROBLEM:
Austin is a big health and fitness community. Being dominated by larger gym franchises and the rising popularity of CrossFit bootcamps, XTrain's bootcamp needed a brand identity that was unique and stood apart from its competition.

THE CHALLENGE:
To create a brand that shows the inner voice of inspiration that drives people to successful results in bootcamp.

THE SOLUTION:
Drawing inspiration from a bootcamp drill sergeant, I created a simple logo that utilizes the negative space within the X that could read quickly and reproduce in a wide variety of branded items.