When I created this ad, my goal was to design an ad that was very different from all of the other ads in the trades at that time. It didn't need to be beautiful, it needed to stand out, make people stop and make people read. Oxygen was a network looking for attention at the time, while promoting it's very different line-up of programming.
Midge was a perfect character to get people to stop and look. She was outrageous. After selecting this still for the main image I came up with the headline that spoke not only to the image, but to all of the programming being featured.