The objective: increase our credibility as a global agency option.
First, we developed a strong portfolio of work, highlighting our capabilities and category expertise. Second, established a content strategy, showcasing our global expertise through articles written by our local agency leaders and invoation-focused case studies.
- 1. Design and development management for a core team of ten. Process included strategy briefing, wireframing, multiple rounds of design, content development, coding, testing, and launch.
- 2. Content scheduling and collaboration with dozens of content contributors.
- 3. Content management system administration, and dynamic flash content updates.
- 4. Quality testing and bug tracking.