by eBay

  • Redesign
    Selling products that are good for people and the planet
  • was an online marketplace for buying and selling socially-conscious & fair trade products certified by third-party organizations such as Green America.

    Design Objective: Execute a visual refresh for the site to modernize the aesthetic and improve the functionality while making the content elements work fluidly with eBay's internal CMS. The new layout—still rich in content, but with a cleaner feel, less textures, better hierarchy, and improved typography—greatly reduced the amount of time the marketing team spent launching pages by eliminating the need for a new code roll-out.