- World Over BS
This campaign is a self initiated project that is meant to be very blunt and offensive in order to catch an eye of a passer-by. Calling out people on the negatives draws them in and only than, in small type, the real message of a campaign is revealed. The point of the campaign is to show people what can happen to them if they are not careful with things they do and more importantly how they hurt those around them.
There are a lot of similar 'get your s*** together' campaigns but this one is talking from a perspective of someone who is close to the person in trouble and who is hurt by their deeds.