Woolworths Twilight, Charm, Secret Liaison + Delectable

  • Woolworths Twilight, Charm, Secret Liaison + Delectable
    Packaging + Graphic Design,
  • Briefed in by Woolworths to create an eclectic range that offered variation to their consumer. The designs took inspiration from European trends, using decorative, overlapping patterns combined with a rich opulent colour palette. A traditional feel was created for the Secret Liaison and Delectable designs whilst the typography, colourways and naming for Twilight and Charm added modernity to the mix. A vast array of packaging materials were used, including tins, rigid boxes, paper wrappers and 60ml metal effect tubes. Elements of the Secret Liaison and Delectable designs were given a stunning finish using gold hot foil stamping.