Woods Equipment Company

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Created: 12/23/12
Last Edited: 12/23/12
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Description
As a freelance graphic designer I assisted Woods Equipment Company in a variety of ways including photo editing, working with product tables, creating advertisements, laying out newsletters, creating module prototypes for a new advertising system, updating sell sheets for trade shows, etc.
  • Front ant back of Woods World – the official newsletter of Woods Equipment Company.
    Following the format of previous editions, I layedout the provided stories and artwork, and edited the photographs.
    Each page is 8.5x11"
  • Inside spread of Woods World – the official newsletter of Woods Equipment Company.
  • 8.5x11" Product Spec Sheet
    Based on existing style standards and format, I created or revised spec sheets for several of Woods products including editing of the photography.
  • 8.5x11" Product Spec Sheet
    Based on existing style standards and format, I created or revised spec sheets for several of Woods products including editing of the photography.
  • This 5x7" module is part of a larger project in the works at Woods. I was responsible for creating the first draft of the module designs for 33 products in two sizes. The goal is to create an online system for Woods dealers to use to create custom advertisements using product modules. The ideas is that a dealer can log on, pick from several sizes and combine the product(s) they wish to promote with the proper Woods signature and dealer information. This would result in accurate, standardized product information, stronger branding, and better ROI on advertising dollars.
  • This 7x3" module is part of a larger project in the works at Woods. I was responsible for creating the first draft of the module designs for 33 products in two sizes. The goal is to create an online system for Woods dealers to use to create custom advertisements using product modules. The ideas is that a dealer can log on, pick from several sizes and combine the product(s) they wish to promote with the proper Woods signature and dealer information. This would result in accurate, standardized product information, stronger branding, and better ROI on advertising dollars.
  • 1/2 Page Advertisement for trade journals
    Ad promoting ground engaging solutions for the Construction Equipment division of Woods Equipment.

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