"With A Little Love" Identity/Web

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Created: 09/08/10
Last Edited: 12/04/12
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Description
Identity and brand development for an initiative to help the Working Poor. The Benedict Gospel Choir recorded a well-known Hootie and the Blowfish song to honor one of the band members, which then became a movement to help the working poor.
  • Putting an Anthem In Action
    At a charity event, Hootie & The Blowfish drummer, Jim “Soni” Sonefeld was honored with a performance of the band’s breakout hit “Hold My Hand.” He was so moved by this reinterpretation of the song — performed a capella by the acclaimed Benedict College Gospel Choir, he set about getting this new version recorded. His idea? Transfer artists’ rights, and thus all proceeds from the sale of the song, to benefit the working poor.

    The project was placed in the eager hands of Riggs Partners, gifting us the challenge of turning one song into something much bigger.

    Check out the site here:
    http://www.WithALittleLove.org/

    And the case study here:
    http://www.riggspartners.com
  • Website design


  • Naming and identity design (name taken from first line of the song "Hold my Hand")

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