Project Challenge: Redesign The Spanish Quarter's label in order to visually represent the different qualities of the wine, while obtaining inspiration from the iconic Spaniard dance 'Flamenco'.
Deliverables: 3.5”x4” Front label.
About the Process: In order to achieve the Flamenco style, I based the design on the dress customarily worn the female counterpart of the dance. The movement, color and texture strongly embody the qualities of the wine: an exotic, full and silky blend.
For the label’s illustration, I first made sketches of intricate portions of different dresses worn by the dancers. Then, I obtained the fabrics used to make the traditional costume. Once scanned, I incorporated the fabrics’ texture into the final illustration.