Windows Phone Inner Circle Experience

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Created: 03/23/12
Last Edited: 11/21/12
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Description
My former employer, Freeman, was called upon to organize “VIP events” in upscale bars in thirteen US cities. The challenge was to creatively and organically brand the bars with the Windows Phone presence, and create an upscale, yet casual experience. The goal was to drive awareness of Windows Phone through word-of-mouth and social networks, and turn Windows Phone enthusiasts into Windows Phone evangelists.

I was brought in to help with the project because of my experience throwing successful bar events in the past, as well as to help Freeman discover creative and unique ways to create a memorable experience for everyone involved. In addition, I directed the visual branding of the events, designing all of the event branding and collateral, and bringing our concepts to life.
  • Windows Phone Inner Circle
    pnk Restaurant and Lounge // Seattle, Washington
  • The Windows Phone team was looking to make a social media splash with the release of their latest OS update, Mango, and the first full line of phones running on the brand new hardware. Ranging in sizes, styles, and features, Windows Phone lines offer sexy hardware comparable to the iPhone, and a sleek user interface that make both iOS and Android look dated.
  • Freeman was called upon to organize "VIP events" in upscale bars in thirteen US cities. The challenge was to creatively and organically brand the bars with the Windows Phone presence, and create an upscale, yet casual experience. The goal was to drive awareness of Windows Phone through word-of-mouth and social networks, and turn Windows Phone enthusiasts into Windows Phone evangelists.

    I was brought in to help with the project because of my experience throwing successful bar events in the past, as well as to help Freeman discover creative and unique ways to create a memorable experience for everyone involved. In addition, I directed the visual branding of the events, designing all of the event branding and collateral, and bringing our concepts to life.

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