Freeman was called upon to organize "VIP events" in upscale bars in thirteen US cities. The challenge was to creatively and organically brand the bars with the Windows Phone presence, and create an upscale, yet casual experience. The goal was to drive awareness of Windows Phone through word-of-mouth and social networks, and turn Windows Phone enthusiasts into Windows Phone evangelists.
I was brought in to help with the project because of my experience throwing successful bar events in the past, as well as to help Freeman discover creative and unique ways to create a memorable experience for everyone involved. In addition, I directed the visual branding of the events, designing all of the event branding and collateral, and bringing our concepts to life.