Windows Phone Consumer Analysis Challenge

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Created: 07/05/12
Last Edited: 11/22/12
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Presentation highlights: Windows Phone Consumer Analysis Challenge
  • Windows Phone Consumer Analysis Challenge 
    May 2012
  • As part of the Wharton School's Consumer Behavior class, students were tasked with a semester-long investigation into why Microsoft's Windows Phone was failing to take a solid hold of the mobile market. After presenting research findings, data analysis, and proposed marketing strategies to Microsoft executives, my seven-person team won first prize from a pool of 20+ contenders. I was the chief designer/art director for the project. 

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