Windows Phone 7 launch

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Created: 10/10/12
Last Edited: 06/11/14
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Description
Microsoft wanted to alert and excite potential customers about their Windows 7 mobile phone launch. We created this email awareness campaign that utilized Microsoft partners, Zune and AT&T, customer email lists that targeted consumers who were familiar with the brand but not their mobile products. We made the Phone the hero while the copy content spoke about features of the phone that would be of interest to the different partner audiences.
  • Windows Phone 7 and Zune partner email
  • Windows Phone 7 and AT&T partner email

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