Wild pets are a big problem, and this ad campaign is meant to show how ridiculous it is to keep a wild animal as a pet. The images speak for themselves. The logo shows the fierceness of the panther and the love that the sanctuary offers. The bottom copy on each ad is information on wild pets and the sanctuary.
In January 2013, The Wildcat Sanctuary in Minnesota wrote a short article on this project. Check it out here: http://www.wildcatsanctuary.org/you-never-know-what-you-can-do-until-you-do-it/