I created this promotional mailer in response to an assignment in my Design and Publishing course in spring 2013 on behalf of Wild Root Market, a cooperative organic food market in the early stages of development in the Racine area. I conducted extensive research on local food co-ops as well as the current branding strategy being utilized by Wild Root Market, and designed a postcard publicizing the organization and its goal of recruiting 1000 additional member-owners. Focusing on the concept of collaboration that is the backbone of any community effort, I selected stock photography which illustrates how "together we can" join hands to make a difference in our community and environment. Colors and typefaces were inspired by those found on the WRM website.
This postcard and others designed by my classmates were submitted to Wild Root Market for review.