In 2009 (before redesigning their identity), WORLD approached Metagramme to conceive and design a fundraising piece that would tell the story of WORLD's mission, and their vision for the future. The title is a play on words, but one that gets at the heart of WORLD's vision. They believe this is God's world, and that shapes their approach to journalism.
As a nonprofit news organization, ad sales were dropping, and many readers didn't know WORLD was in a position to accept charitable donations. Since the book was released in October 2009, fundraising efforts have far exceeded anyone's expectations. We like to think this book played some small part in that.