Whole Foods market, Rebrand

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Created: 12/08/11
Last Edited: 12/04/12
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Description
A transformation of Whole Foods market from the mark it holds today to a new brand, while keeping its equity.
The idea that food should become a predominant part of life, and the awareness of good food both define the characteristics of the company as approachable, yet upscale, while providing new amenities and focusing on seasonal food.
  • Whole Food Market, Conceptual Rebrand

  • The idea that food should become a predominant part of life, and the awareness of good food both define the characteristics of the company as approachable, yet upscale, while providing new amenities and focusing on seasonal food.
  • This set color palette is a representation of a seasonal identity. Every season has its own logo colors.
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