When is an apple an Apple?

  • When is an apple an Apple?personal project 
    concept development, print design, package design
    A set of A-to-Z flashcards examining the role advertising has on our subconscious word associations. One side of the card has a company or product logo and the other side has the dictionary definition of the word. Other examples include: Chase, Ford, Jaguar, Monopoly, Puma, Target and United.