When is an apple an Apple?

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Created: 01/20/10
Last Edited: 11/27/12
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Description
A set of A-to-Z flashcards examining the role advertising has on our subconscious word associations.
  • When is an apple an Apple?personal project 
    concept development, print design, package design
    A set of A-to-Z flashcards examining the role advertising has on our subconscious word associations. One side of the card has a company or product logo and the other side has the dictionary definition of the word. Other examples include: Chase, Ford, Jaguar, Monopoly, Puma, Target and United.
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