- What Has It Cost You?
Public Awareness Campaign for Dunn County Partnership for Youth (Menomonie, WI) A group of six designers and myself designed a public awareness campaign for the Dunn County Partnership for Youth (DCPFY) a non-profit organization based out of Menomonie, WI. The title of the campaign, “What Has It Cost You?” refers to the cost each individual has had to pay as a result of high-risk alcohol consumption. Dunn County, WI has the highest rate of binge drinking in Wisconsin. Wisconsin has the highest rate of binge drinking in the country. Therefore, it is crucial that this issue be addressed.
Our campaign objective was to reach all ages in the community. Therefore we chose to use original photography to capture all ages in different situations expressing what high-risk alcohol consumption has cost them. The campaign was designed to grab the attention of the community so that they too would share their story to raise support for one another.
Our design team worked to develop an identity for the campaign, promotional materials (print, billboard ads, website, theater ad, bus ads, and promotional items). We also took original photography for the campaign. The campaign design material will be implemented in Menomonie, WI in April 2011.
- The logo for the, "What Has It Cost You?" campaign was designed to visually demonstrate the action of separate parts of a community coming together to make a positive change of direction.
This is a poster design for the campaign.
- The flyer is to be handed out to collect written stories in the community. This flyer is one out of a series of six.
- This mini brochure is to be handed out as an informational piece at events.
- http://whicy.org/
- Here is one billboard design out of a series of six.
- This is a bus design tailored specifically to the bus system in Menomonie, WI
- This is a commercial designed to be used for in-theater ads at the local movie theater.
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