What Are the Benefits of In-Store Mobile Commerce?

Merchant Warehouse: What Are the Benefits of In-Store Mobile Commerce?
http://merchantwarehouse.com/benefits-of-in-store-mobile-commerce

We often think of mobile's role in commerce as simply allowing the consumer to do research in the store. Increasingly, though, shoppers are using their smartphones to actually purchase items, replacing their credit cards and wallets entirely. Below, we examine the benefits of mobile commerce for consumers — and why businesses would be wise to pay attention.