"We've got you covered" Campaign Graphics

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Created: 07/02/12
Last Edited: 05/29/14
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Description
Saint-Gobain North American business units, operating in many markets with different product offerings, had never before developed any cohesive visual element to explicate their relationship with their parent company, Saint-Gobain.

These graphics were developed in a collaborative effort with the Vice President of Corporate Communications to roll out a new "campaign" for the Corporate Communications department and the Saint-Gobain North American business units to use as a way to visually explain the connection of their brands, and on a larger scale, how their parent company can help customers address building concerns with their building science knowledge and product solutions.

The original umbrella icon artwork with SG business names as well as two initial "ads" with this icon were created in this theme. These graphics are being rolled into various internal and external corporate communications as a way to encourage brand recognition and visually represent all of the sub-brands of Saint-Gobain.
  • Project created while with Saint-Gobain Creative Services/The Hive. Do not reproduce without the expressed written consent of Kristin Dankanich.