Westinghouse Solar brand identity and campaign

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Created: 02/24/12
Last Edited: 11/21/12
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Description
Rebranding Westinghouse Solar meaant concepting and executing a new brand idea through a completely new look and feel that included the logo, website, packaging design, and brand guidelines
  • Making solar power accessible for all
    Residential solar power has a negative perception of being expensive, unreliable and complex. The difference for Westinghouse Solar is that their product is modular, designed for installation by homeowners and with the Westinghouse name on the box, backed by a history of innovation and dependability. Sun for Everyone became the brand idea that found its way into all customer touch points .

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