Wells Fargo Mailer

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Created: 07/30/12
Last Edited: 04/10/13
60
2
0
Description
This mailer went to employees to generate line of credit business. For maximum impact, I created a triple reveal where the "d-r" from "drive" was used for the word "dreams" and the "s" from "dreams" ended the word "finances".
  • project:
    Wells Fargo Internal Employee Mailer
    the story:
    This mailer went to employees to generate line of credit business. For maximum impact, I created a triple reveal where the "d-r" from "drive" was used for the word "dreams" and the "s" from "dreams" ended the word "finances".
    role:
    Design, production, copywriting, image selection, photo retouch
    programs:
    Photoshop, Illustrator, Quark

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