What if Metro never existed?
In our group we explored this concept and came up collaboratively that DC would be a Zoo. With this concept we did our own photoshoot, with the direction of people going wild. With the imagery I came up with blurring out the images of traffic to keep the focus on the people and still tying it back to our concept. This project includes banners, posters, an iPad/mobile app, bracelet and a metro skin.
The App is designed to help commuters (target market of college graduates/young professionals) find the closest metro near them. It has alarms with specific animal sounds to alert then when they arrived to their destination early, for them to expect delays or to wake them up if they take a nap on the metro. The bracelet is designed as a smart trip carry-on so that the target market can go out and get on the metro easily. Its a reminder to them that if they didn't have metro they wouldn't have this quick and easy access to get their destination. The posters would be placed in Malls and Public places away from Metro.
Creative Director: Miriam Ponciano (Designed the Metro Skin and Bracelet)
Art Director: Andrew Curtis (Design Posters/Banners)
Interactive Designer: Rouba Abou Chabké (Designed the iPad/mobile app)