project: New website design for San Francisco bassist and composer Matt Small.
challenge: Matt creates music that blurs the boundaries between divergent musical styles, producing a uniquely fresh sound. He explores a wide variety of musical genres while exercising "a strong aesthetic sensibility".
solution: This project is a true collaboration. Working with Small we wanted a site that could feature not only his music but show his deep dedication to his craft and an unrelenting spirit of curiosity. Visually we did this by using a more playful image that was taken by a professional photographer on the home page. A quote from Yo Yo Ma was used to further his professional standing. A letter using vintage parchment was created as a way to further the personal message.