Challenge: Evolving an image that will reflect the company's new direction without losing brand equity that has been established.
Solution: This was an opportunity to take an exiting company and create a brand that was reflective of their new positioning. Previously botanical line art illustrations where used on all marketing materials, and messaging spoke to woman focused start ups. The evolution involved creating a visual campaign that spoke to sustainability, and evolution became reflected in their own marketing. The color palette and type where picked up, but black and white photography with an illustration style, combined with white space created a strong new online presence. While the last site was designed in Flash, the new site was developed in Wordpress to allow the client to maintain this site, with almost daily updates to content.