project: Website Design for retail product launch.
challenge: To create a brand that would connect with moms and dads, in a saturated market, using a mix of images taken by the client, stock photography, and product studio shots.
solution: With all the different styles of photography and expanding product line, all the pieces for creating a campaign happened at the same time. While the bag was in the process of manufacturing, we where shooting prototypes, creating ads, developing the tradeshow booth, as well as a series of print materials including brochures, ads, direct mail, buyers guides and swatch books. The key was consistency and tracking. Once an image was approved, it was used as often as possible, to connect every piece together. The strong color palette, created in the identity, was also the basis for initial materials with repetition of the circles being a strong visual.