Web and iPhone Application: Grocery Planning Tools

  • Content Strategy, User Research
    Web and iPhone App Redesign
    Grocery Planning Tools
  • Business Goals
    1. Retain Customers
    2. Increase Share of Wallet
    3. Increase Spend
    4. Increase Inventory Turns on Sales & Across Categories
    5. Create Loyalty
     
    Project Goals
    Redesign of Website & Mobile App to meet needs of Business and Customers

     
  • Customer Experience Maps for Target Customer Segments
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  • Website and iPhone Application
    All-in-one shopping list, meal planning and recipe tools. Clip electronic coupons and save on the go.
  • iPhone Tools
     
  • Website Shopping List Tool: Wireframe
  • Website Shopping List Tool: Wireframe Detail
  • iPhone Tools
  • Website Shopping List Tool
  • iPhone Shopping List Tool: Wireframe Detail